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June 22, 2005
Extreme Garbage
jon and i were pinging the other day about how remarkable it is that remnants of that horrible naming trend during the dot com boom still exists today. i think alot of you know what i am talking about. these are the names that were dreamed up by slightly off-the-mark marketing guys, with the awkward hopes of TRYING to conjure up coolness. their formula is textbook - combine some ingredients like a "shocking" word with "internet-cool" appeal, and add .com. we can all picture these jokers sitting around an expensive table, leaning back in their aeron chairs, convincing each other that by coming up with a hip and trendy name, they could sit back and take orders, and that they could spend their time planning their retirement at the age of 35.
though this trend bleeds into other areas, the small web design or ad agencies are are the worst offenders of this. we hypothesized that it may have started back with the brands of those hot sauces...lol, you have to check out this link...or with the micro brew industry that--quality of the beer aside--have brought us painful names like Rogue Dead Guy Ale and Fat Tire Ale.
i'd love to collaborate to build a scroll of shame of some of these company names...here are a few to start:
avenue a’s razorfish - razorfish.com (who's success may have caused the tipping point)
digidog studios -http://www.digidogstudios.com/
pilot fish studios - http://www.pilotfishseo.com/
blue wave solutions - http://www.ibluewave.com/
…and my personal favorite:
house of tears design - http://www.houseoftearsdesign.com/
its also fun to dream up new ones! like:
screaming-banchee-interactive.com
extremedia.com
chipotle-design.net
feelin-hot-hot-hot.com
Macarena-design.com
demi-glaze-orgy.com
punch-a-lady-in-the-face-web.com
if you share our ire, i encourage your posts to add to the "real" or "new" lists!
Posted by brianf at June 22, 2005 02:55 PM
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Posted by: Gweeze at July 13, 2005 12:42 PM